What Is Unbromated Flour?

by Holly on February 23, 2010

Is there no end to what we have to watch out for on food labels? Apparently not- and if you care about your health, you will continue to read every ingredient. Sadly, it’s up to us to avoid substances that are known to cause cancer, since the FDA knowingly allows these additives in our “food” supply. (Why the quotes, you ask? Because most of the stuff sold in supermarkets with a label for us to read barely passes as food, and your body certainly has a hard time living off of it!)

Here’s the mystery of the day: Have you ever wondered why natural food stores carry products made with “unbromated wheat flour?” Because potassium bromate is an additive used in most commercial flour and baked goods. It’s cheap to add this toxin that creates stronger dough, and helps bread rise higher and look whiter. It’s also a human carcinogen.

That’s right, it causes cancer.

Most countries (even China!) have banned its use but not ours! In theory it will be baked out of food products as long as the temperature is high enough and the right amount is used. Of course this doesn’t always happen, and we are left with a carcinogenic residue that we unknowingly put in our bodies.

Well, now we know. Only consume products containing flour if it’s unbromated! If you’re unsure, eat something else.

PS- many fast food places use potassium bromate in their buns. I don’t like to name names, so you might as well avoid them all!

It’s up to us, not the governmental agencies, to make real change in this country. So vote with your dollar and your fork.

{ 20 comments… read them below or add one }

Mary Hall July 15, 2011 at 1:19 pm

Thank you very much for your information. I too have to read and read labels again, even if I am buying the same product; because, it could have been modified since the last time I bought it.

Vera Dallas January 26, 2012 at 1:27 pm

Thank you very much for this information. I spend so much more time at the supermarket now a days, since I have to read all labels and constantly educate myself. Thanks for helping me save my family!

Holly January 26, 2012 at 5:00 pm

Of course! I’m glad I could help.

Peter Melle January 30, 2012 at 3:38 pm

Thank you for this information!

Holly February 1, 2012 at 4:47 pm

Hi Pete- your bakery looks great! Next time I’m in the area I’m going to come in and try some yummy treats!

heather lins April 30, 2012 at 11:10 pm

Hi!! You should have a like button for your articles. I would love to post this to my Facebook site for other mothers to read!! It would probably get you more likes to your page as well.

karen warren November 30, 2012 at 10:21 pm

saw this flour at the health food section of the market and decided to try it to make cookies–turned out great! now i have read what it is on your website and i am glad i tried it.

DIANA C. December 15, 2012 at 2:07 pm

White sugar should be illegal

laura December 31, 2013 at 9:07 am

Thank you!
Yet another food additive to avoid. Hydrogenated oils (oils boiled to a high heat and added metals), sugar and refined wheat are all on our do not eat list. Food industry keeping cancer research and medical industry booming.

laura December 31, 2013 at 9:15 am

Another one to avoid…genetically modified food (GMO).

sherry thacker June 3, 2014 at 7:51 pm

I wanted to know what unbromated flour was because I bought sourdough bread and that was the ingredient. Thanks for the info about it….

Avena R Lock October 13, 2015 at 3:21 pm

I had no idea that unbrominated was bad for you.
I’m gluten sensitive anyway so I rarely eat bread or noodles or cookies. I’ve tried many different ways to eat bread or noodles it’s not a good reaction the next day or night.

Thank you for your insight and website


Marian Poole April 14, 2016 at 10:48 am

So you are saying the unbromated flour is safe to use….

Lisa Gallegos June 27, 2016 at 9:43 am

Avena Lock

It’s not unbromated flour that is bad for human consumption it is bromate flour that is chemically treated to aged the flour.

So, look for Unbromated and Unbleached flour!

Just wanted to make sure you got that right and understood that

Rosemary Paresa August 2, 2016 at 12:31 pm

I am interested in knowing non-wheat flours that are unbromated? Is Organic the only way to be sure to avoid bromide?
Thank you,

pat cichon February 22, 2017 at 10:46 am

okay Pepperidge Farm Unbromated unbleached
enriched wheat flour.

Many other ingredients but I have zero’d in on in
the Oatmeal bread.
Any comments…good or bad?

Deborah Giering August 16, 2017 at 11:03 am

Thank you Holly so much for this information. I had no idea. I am going to be looking for a malted barley flour. Will it state in the ingredients if it is unbromated? Any information you can provide about barley flour will be much appreciated.

Thank you

Yvonne Gerhart August 20, 2017 at 12:14 pm

Thank you for your information. I have always chosen the unbromated. Is King Arthur flour safe. It says unbromated.

Mary Ann September 11, 2017 at 9:59 am

Hello, Holly

I recently finished radiation therapy for breast cancer. I also had cancer three years ago. Thank you SO much for your advice about unbromated wheat flour. I will never buy it again. I noticed that it comes with the more expensive breads, so I thought it was “better”. I have really learned a lesson. Thank you so much.

Mary Ann

Shannon Campbell September 28, 2017 at 3:15 pm

I just came across this article and thought I would add a plug for our bakery. I hope that is allowed. We use only unbleached, unbromated flour. We are located in Denver, Colorado. We do farmers markets in Colorado, Wyoming, and one in Nebraska. We do festivals in many western states. I thank you so much for helping to bring this to the attention of the public. We need to start asking questions about what we are being fed.

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